Fritz&Muller (“We“, “Us”) is committed to protecting and respecting your privacy. This Privacy and Cookies Policy (“Policy”) (together with and any other documents referred to therein) sets out the basis on which the personal data collected from you, or that you provide to Us will be processed by Us. Please read the following carefully to understand our views and practices regarding your personal data and how We will treat it.

For the purpose of the General Data Protection Regulation (“GDPR”) and the Data Protection Act 2018, (collectively the “Data Protection Laws”) the Data Controller is Fritz&Muller.

Cookies are essential for the functioning of the Internet; They cannot damage the user’s equipment / device and, if they are activated in their browser settings, help identify and resolve possible errors in the operation of the Website.

Use of cookies by Fritz & Muller

Specifically, Fritz & Muller uses cookies for the purposes set out below.


Technical and personalization cookies.

These Cookies facilitate the access and navigation of the user through the Website in each of their visits to it and the use of the different options or services that exist in it, such as, for example, controlling traffic and data communication, or access restricted access sections.


Analysis cookies

Fritz & Muller, through the Website, uses Google Analytics, a service provided by Google, Inc., an entity whose main office is at 1600 Amphitheater Parkway, Mountain View (California), CA 94043, United States (hereinafter, “Google”).

These services use cookies for the purpose of analyzing the use made by users of the Website. The information generated by the Cookie (including your IP address) will be directly transmitted and filed by the service providers. Google will use this information on behalf of Fritz & Muller in order to keep track of your use of the Website, compiling reports on the activity of the Website and providing other services related to the activity of the Website and the use of the Internet.

Behavioral advertising cookies

 Each time a user visits the Website, a persistent cookie is assigned to them, which for a certain period of time stores information about their behavior through the observation of their browsing habits on the Website, which allows Fritz & Muller to identify the user and show them certain advertising based on them. Once users leave the Website, they will be shown advertisements for the type of products or services on the Website that they have been interested in.

Likewise, if you browse other web pages in which advertisements about Fritz & Muller services are advertised, we inform you that the display of the advertisements is managed through data obtained through a cookie to which we may have access in order to perform a monitoring of the advertising campaign related to said ad, as well as to show it certain advertising.

In case of the user decides to disable all cookies, the quality and speed of the service may decrease and may even lose access to some of the services or sections offered on the Website.